The client

Pro Sporting Goods is Florida’s premier retail destination for shooting sports enthusiasts. Whether the customers are seasoned professionals or weekend shooters, PSG is there to assist their customers in finding the right product to meet their goals. They offer an extensive selection of shotguns, pistols, and rifles in store from the best and most trusted brands in the industry. They also carry all the latest shooting gear and accessories to equip you for your next competition or day at the range.

The goal

To build an effective website by getting to know the business and the playing field, developing a digital strategy to increase new visits, CRM/database signups, and engagement with the brand actions.

What we did

We proposed a website revamp. Once the project began, it became an intense period of design, development, feedback, and reiteration. It was important not to lose sight of the business goals, applying SEO and UX best practices to better meet the needs of users. The desired outcomes are measured frequently with website analytics.